The Communications Chair position requires an interest in and a talent for using current technology and computers. The more experience you have with creating websites, videos and newsletters, working with emails, a smart phone or android, ipad, Facebook and Twitter, the more you will enjoy this position! All of the information you will need to complete these assignments (passwords, etc.) has been archived, and will be passed on to you when you accept the position. The outgoing Communications Chair will be available as a mentor to help with the transition. The Communications Chair should:
Be or become an active member of the PTA Board. Attending the Board meetings to gather information is extremely important. It is currently on the second Tuesday of each month at 6:30 p.m. in the Library.
Update the PTA website (using Weebly) to keep it current. At a minimum, this should be done monthly. However, when unexpected changes arise, it could be more often than that.
Create and post the monthly newsletter, The Pelican Post. At present that involves the Pelican Post Lite, which is the printed version of the newsletter, and the regular Pelican Post which is online.
Make relevant posts to Twitter daily on behalf of the PTA
Work with the front office to create and update email address lists for the School and the PTA (Mail Chimp)
Work with other Chairs, teachers, and administration to provide advertising, both print and online, for events that come up throughout the year
Write copy (for flyers, the newsletter, Facebook, Twitter, etc.) or scripts for WPNN when necessary
Have a schedule and a camera (even a phone will work by using the largest resolution) which will enable attendance at most events to report on their outcome and take pictures (the Reporter!)
Feel comfortable making public presentations at events, PTA meetings, etc. when needed
Be a Team player
The object of Marketing and Communications is to promote the PTA through different forms of media. The Communications Chair should:
1. Develop a Plan of Work at the very beginning of the year to promote your PTA based on its goals, programs, policies and activities. Submit it to the Board for approval and Budget inclusion. 2. Develop a list of your PTA Board members who can, and are willing to, speak on behalf of your organization. They should ALWAYS have their "elevator speech" prepared for every event, just in case they are called upon by media, parents, community members, etc. to answer questions or explain something. The speech needs to say who you are, what you do, what you are trying to accomplish with the event and how you can be a resource to your listeners or readers. 3. Maintain a list of communications, newspaper, radio and TV outlets that cover your area. Get acquainted with personnel, their deadlines, and preference in ways of preparing and submitting publicity. 4. Introduce yourself to the education reporter of your local media newspaper. Ask for Public Service time on the radio and TV stations to publicize your activities. 5. Establish a Newsletter (electronic or paper) to include the following:
Name of PTA and Logo
Volume and Issue Number
Message from the PTA President
Calendar of Events (Meetings, Workshops and Projects)
General PTA Information
6. Develop flyers, brochures, PTA speakers, Facebook and Twitter announcements and exhibits about upcoming PTA events to get your message out. 7. Start / maintain a web site for your PTA.
Note: The Florida PTA has an award for PTA for outstanding Newsletters. The application will be online on our website www.floridapta.org.